Seven steps of new product development:
Step 1: ask questions. Product development comes from problems. If there is a problem, there is a demand. If an enterprise tries to solve the problem, it is actually to meet the demand and lead to product development. After the problem is put forward, the enterprise should analyze and decompose the problem to find out the real problem.
Step 2: Market Research. Although questions have been raised, but how much market space is there? Enterprises must answer these questions through market research. An enterprise is a profit-making organization oriented by market research, and product development must also be market-oriented. To find out the market demand through market research can only be roughly estimated, so there is a relatively large market risk. Market research is based on problems. Sometimes market research is difficult because the analysis of the problems is not detailed enough, so we should go back to further refine the problems.
Step 3: product concept. If the result of market research is that there is market demand and it is worth developing, the developed products should be defined to form the finished product scheme. If the product is still vague in the product definition and cannot form a product concept, it is necessary to go back to further research until the product concept can be formed.
Step 4: product planning. On the basis of the established product concept, it is necessary to determine the economic indicators, technical performance, and various parameters of product development, including investment analysis of product development, various technical indicators of product, methods and methods of product development, etc. If the product plan is difficult to draw up and various indexes cannot be determined, the concept of product should be redefined.
Step 5: prototype trial production. According to a certain technical model to achieve the specific or sample of the process, including product trial production process preparation, sample trial production and small batch trial production. Prototype trial production is to test the feasibility of product concept and product plan to ensure the consistency of prototype and product concept and product plan. In case of deviation, the product plan or even the product concept should be modified.
Step 6: intermediate trial production. After the trial production of new products, the products have been comprehensively tested, tested and identified from the technical specifications, and the process amplification and product trial sale are carried out. The pilot test is not only to verify the product technology, but also to test and sell the product, so as to verify whether the product has market demand and how much market demand there is, and better meet the needs of the recording field. If the verification fails, go back to modify the sample.
Step 7: Production finalization. Including the formal batch production and sales of new products, and the product development work has ended.
