With the gradual deepening of brand concept in the minds of safety door consumers, more and more safety door manufacturers begin to pay attention to brand problems and actively start to shape their brands. The anti-theft safety door industry has entered the era of brand. Security door manufacturers should seize the opportunity and strive to develop!
From 2002 to 2008 is a rare period of great economic prosperity in China. The real estate industry is on an unprecedented upsurge, and China's security door industry has also got its due share in this feast.
In addition to the safety door industry practitioners, the annual growth rate of more than 30% and the considerable profit margin also attract more capital from other industries to enter the safety door industry. It is under the background of this rapid expansion that a large number of safety door products enter the terminal market, thus forming a seemingly prosperous situation of production and marketing.
With the coming of the brand adjustment period of the security door industry, the security door dealers have adopted the contraction strategy in varying degrees, reducing the purchase and inventory, and becoming more and more cautious in the selection of brands and reserves. Just like the phenomenon reflected in the recent two years of anti-theft security door Exhibition: more and more visitors, less and less orders, the prosperous security door industry has entered a period of rational development.
The development of each industry will generally go through four stages: product, channel, brand and capital. Now the security door industry has entered a period of interweaving brand and channel. Consumer brand is forming and industry integration is beginning to appear.
From the second half of 2010, along with the adjustment of China's real estate policy, the security door industry has changed significantly. The whole industry, whether it is a store or a production enterprise, has appeared overcapacity, the sales volume per unit area has dropped sharply, the profit ability of security door enterprises has declined, and the dealers are struggling.
All the people in the industry are trying to break through. In addition, the credit crisis of security door industry also affects the consumer's mentality. Made in China is experiencing a serious crisis of trust.
In the process of standardization development of security door industry, safety door consumers began to pay attention to the characteristics and brand of products, instead of a single price and external image, brand furniture began to be popular. It is in the throes of this industry that the Matthew effect of the anti-theft security door industry appears. Some famous brands' sales volume has increased instead of falling, resulting in a prosperous situation of purchase and sales. As the saying goes, "if there is something, it will be added to him to make him superfluous; if not, even what he has will be taken away."
Security door industry has entered the era of brand, which is an inevitable stage for the development of security door industry. It is also the performance of self-development and self-improvement of anti-theft safety door manufacturers. Branding is more in line with the current consumer demand, but also in line with the current development stage of security door industry!
